Our Name and Logo
The name The Water's Edge seemed perfect because it was so appropriate for Duluth's location on the edge of Lake Superior and because of its rich Biblical connotations as well (e.g. John 4:1-15).
The slogan Dive in and make a difference is catchy and memorable and sums up well what we're all about.
Our logo is the reflection of the cross on the water and ties both to our name, The Water's Edge and our slogan, Dive in and make a difference. The cross on the edge of the water reminds us of Jesus and the saving work He did on our behalf 2,000 years ago. The first part of our slogan calls people to dive into a personal relationship with the risen, living Lord Jesus. The reflection of the cross on the water reminds us of the second part of our slogan, make a difference. Once we dive into a relationship with Jesus, His love compels us to go out and make a difference in the lives of others. We believe the key to making a difference in the lives of others is allowing Jesus' life to be reflected in our own.